Our story

Hello Everyone, so here is our story, 

 

                                                  

 

How it all started

Neydaar was co-founded by Mr. Dinoth Ramesh and Dr. Ashmi Dinoth, a medical doctor working in the NHS England. You may wonder why a doctor would start a fashion brand? Let's delve into the reasons;

As a doctor, frequent relocations and residing in remote regions resulted in added stress due to the failing healthcare system. Dr. Ashmi, dissatisfied with the state of healthcare, sought to transition to part-time work and explore her passion for entrepreneurship. 

While seeking the correct business direction, she stumbled upon a situation where she needed to purchase a saree for a wedding. Due to living remotely, the only choice was to purchase online. This is when she realised the difficulty of buying sarees online in the UK and Europe. It mostly involved scrolling through social media and sending direct messages to inquire about prices for each saree, or ordering from unfamiliar overseas websites with questionable payment methods.

Both of these options were very inconvenient. Despite some professional websites with reliable payment options, products were often overpriced with quality not matching the price. This led to her entrepreneurial journey driven by a passion for entrepreneurship and solving problems as well as a love for sarees and creativity.

Neydaar, co-founded by Dr. Ashmi Dinoth and Mr. Dinoth Ramesh to provide customers with a positive shopping experience, secure payment options, easy-to-use websites, and cost-effective pricing.

Meaning of Neydaar

The Name Neydaar originates from the Tamil term 'Nesavali', signifying 'weavers' in English. Neydaar precisely means 'he/she wove'. Emphasizing our roots and culture is paramount to us, reflecting in the Name.

What Saree Means to Us

Sarees are often characterized as the epitome of femininity and elegance. At Neydaar, we not only celebrate these aspects but also the strength and empowerment that this garment embodies.

The saree has stood the test of time, from the Indus Valley civilization to the present day. It has been worn by powerful queens throughout history, such as Rani Velu Nachiyar, Kuyili, Kundavai, Avvaiyar, Kittur Chenamma, Rani Lakshmibai, and Rani of Jhansi, among others.

Having been worn by such influential women, the saree has witnessed numerous battlefields and victories. At Neydaar, we celebrate the strength, courage, and confidence that this beautiful attire represents.

Join Us on Our Journey

We invite you to explore our diverse range. Whether you’re looking for something traditional or contemporary, Neydaar.com has something special for everyone. Join us as we honour heritage, strength, and empowerment.

Thank you for choosing Neydaar. .